Latest Blog Posts

Be a Yummy Mummy!

We thought we would like to share with you a brilliant new web magazine, created by the very talented Elaine Hunter. www.yummymummybeauty.com has been designed to give all you lovely Yummy Mummy's everywhere, the best beauty tips every busy mum needs to be yummy. As the founder of Yummy Mummy Beauty, Elaine is a multitalented person, who has vast experience in journalism, and has been a beauty columnist for over a decade, amongst her many talents.

Yummy Mummy's beauty tips and advice are very realistic for all you busy Mums whose beauty regimes may have taken a back burner. They also encourage everyone to give their beauty tips and disasters for all to share. Readers have the opportunity to try and review products, giving realistic reviews from the everday woman. This magazine is truelly inspirational with a very good feel factor that will boost every Yummy Mummy's confidence.

Yummy Mummy's click here

Slendertone looks after you derriere

Slendertone does it again!

New out for 2011 Slendertone Bottom.

Slendertone Bottom has been featured on ITV's This Morning by Louie Spence of Pineapple Studies, using a female model.

Louie Spence gets extremely excited with this product stating how brilliant it is because your bottom is toning as your walking. Louie Spence demonstates in his flamboyant style that there is no need to do rises or donkey kicks, Slendertone Bottom works whilst doing the washing up or watching TV. Louie Spence's model said that even though she could feel it working, it was not uncomfortable and easy to use. Louie Spence States that by using Slendertone Bottom 4 times a week for 30 minutes for 4 weeks, you will get a lovely toned bum, just what we all want!

Slendertone Bottom has also been featured in Daily Mail, Zest and Woman Magazine.

Lets get to the bottom of Slendertone's features!

Slendertone Bottom is easy to use and has a rechargeable handheld controller, that gives 4 programmes for those who are either a Slendertone virgin, or a Slendertone expert. Slendertone Bottom ensures that your muscles are worked correctly with it's built-in warm up and cool down phases, and gives maximum effectiveness by using up to 99 intensity levels. Slendertone really is a great way to a well toned and uplifting derriere, without the need of torturous exercise regimes!

Slendertone Bottom retails at £140 and comes with a charger, Controller, Garment, 1 set pads, Manual, Quickstart guide, Pouch.

 Buy Slendertone's amazing Bottom, Louie Spence loves it, so will you click here!

10 Reasons To Remove Hair

Waxing, Shaving, epilating and laser hair removal are methods for removing unwanted hair.  However what are the MOST common reasons for removing unwanted hair:-

Hair Removal for Surgery: Hair is removed so that access to the relevant body part can be undergone with minimal infection risk.

Hair Removal to remove lice: For those unfortunate enough to have experience either head lice or crabs one way of eliminating the little critters is to shave off all hair .

Hair Removal n preparation for Chemotherapy:  Some cancer patients shave off all of their hair to prepare themselves for treatment.  It seems that some would rather control the removal of hair rather than wait for it to fall out.

Hair Removal for Gender Reassignment:  This is another large category.  For men wishing to change their gender from male to female they also remove all body hair to reflect how society perceives a woman should look like. Male to female gender reassignment individuals remove unwanted hair permanently by either electrolysis or laser hair removal, or a combination of the two procedures.

Hair Removal for Religion: Head-shaving is a part of some religions.

Hair Removal for Tradition:    In some countries (i.e India) it has been a tradition to ostracize some women by shaving their heads.  This outdated tradition has now been outlawed but still occurs in the more rural areas.

Hair Removal to be Pure: Ancient Egyptian priests wanted to be pure for the gods.  In order to present themselves as pure to the gods they would routinely shave or depilate their entire bodies.

Hair Removal to join the army: When joining the army it is a well accepted custom to shave the hair of the army cadet.  A very short hair cut or a completely shaven hair cut is a regular occurrence.

Hair Removal as punishment:  The Nazis used to cut off the beards of Jews.  After the 2nd World war head shaving became a punishment in France, The Netherlands, and Norway for women.  These women were punished for having relationships with the Nazis.  Years ago when witch hunts were a regular event, individuals that were perceived to be witches were completely stripped naked and shaved in order to find so called witch marks.

Hair Removal especially permanent hair removal for VANITY:  This is the main category.  Since the 70’s it has been very fashionable to be hair free.  Adverts for beautiful hair free women appear regularly in the media and affect everyone’s perception.  Do you remember the media uproar when Pretty Woman Star Julia Roberts was caught with a full underarm of hair?  The press loved it!  Some men shave their heads as a fashion statement.  Or some even shave their hair to hide the fact that they are going bald.

Nowadays and in the UK it is perfectly acceptable to discuss waxing, laser hair removal treatment, bikini areas and all other forms of hair problems and hair removal methods.  Fortunately the home laser hair removal market is growing rapidly to provide a permanent hair removal solution to people in their own home.

For our latest hair removal products from Silk'n click here.

New! to ID Beauty Slendertone Face

Want to turn back the years without resorting to surgery? Slendertone Face could be the answer.

No-one forgets a face. And little wonder. Your face is what makes you 'You', a unique combination of 21 facial muscles that display your joy, sorrow, surprise and, unfortunately, age.

Like any muscle group in the human body; facial muscles need to be exercised. But unlike the rest of your body, where muscles are attached to bone, facial muscles are attached to the overlaying skin; so when they start to deteriorate and waste they are no longer able to support the skin - causing your face to sag and lose volume.

By stimulating these delicate muscles you can rebuild the youthful shape of your face - preventing the sag, wrinkles and lines that inevitably come with wasting muscle tone.

Slendertone Face Clinical Trials

The study was planned to determine the efficacy of Slendertone Face in toning the muscles of facial expression and minimizing the signs of facial ageing which are typically characterised by:

• Radiance
• Tone
• Lift
• Firmness
• Complexion

The study was conducted using randomised controlled testing of 97 participants, women aged between 35-55 years old.

Participants split into two groups, the test group and control group:

• Test group used stimulation for 12 weeks, 20 minutes per day, 5 days a week.
• One Slendertone Face treatment a week was held in the research laboratory, with others conducted independently by trialists.

The trial used ultrasound imagery, photographic evidence and psychometric questionnaires to obtain independent results.

The Independent ultrasongrapher measured the Zygomatic Major muscle, one of the largest facial muscles running from the cheekbone to the upper lip, in both groups, every two weeks.

The study was conducted in compliance with ICH Good Clinical Practices (GCP), The Declaration of Helsinki and EU and FDA clinical research guidelines.All Results from this trial were analysed by an independent statistician from the National University of Galway, Ireland.

Test group showed an average muscle increase of 18.6%, during this same period the control group showed a decline in muscle volume.

Click here for more information and to buy SLENDERTONE FACE

How to Use SkinCeuticals Skincare products to acheive the best possible results...

SkinCeuticals has developed a skin condition chart to provide general guidelines for using our preventive, protective, and corrective products. The definitions listed below describe conditions or skin types that respond well to SkinCeuticals products suggested within each category of the skin condition chart on the following page. The following chart is intended for use as a guide only. Product combinations could vary considerably.

Regimes

Please note that these regimes reflect a program embodying the entire SkinCeuticals line to help you incorporate our products into your existing skincare regime. Regimes may vary depending on skin type or condition and can be customized for pre- and post-rejuvenation procedures according to the recommendation of your skincare professional.

AM Regime

Step One: Cleanse & Tone
Use a SkinCeuticals cleanser and toner as directed by your skincare professional or following the directions on the package.

Step Two: Antioxidant Treatment
Apply a thin layer of a SkinCeuticals antioxidant serum to the entire face, neck, and chest, avoiding eye area. Allow 3-5 minutes before applying additional products.

Step Three: Correct
Apply 2-3 drops of SkinCeuticals Hydrating B5 Gel, Phyto +, or Phyto Corrective gel to the entire face, neck, and chest, avoiding eye area.

Correct existing damage by using a product like Pigment Regulator or Retexturing Activator or a product like the Phyto Corrective Gel as described by your skincare professional.

Step Four: Moisturize/Protect
Apply sunscreen of choice which not only offers broad spectrum protection against the harmful UVB and the even more harmful UVA rays by using a sunscreen which will double up as your moisturizer.  The sunscreens are light enough to apply as a moisturizer.

Step Five: Sun Protection
Use a broad-spectrum SkinCeuticals sunblock as directed by your skincare professional or following the directions on the package.

*If you are using a SkinCeuticals corrective cream such as Skin Firming Cream or Face Cream, apply it in place of a moisturizer in Step Four

PM Regime

Step One: Cleanse & Tone**
Use a SkinCeuticals cleanser and toner as directed by your skincare professional or following the directions on the package.

Step Two: Exfoliate
Use a SkinCeuticals exfoliator as directed by your skincare professional or following the directions on the package.

Step Three: Hydrate, Lighten or Calm
Apply 2-3 drops of SkinCeuticals Hydrating B5 Gel, Phyto +, or Phyto Corrective Gel to the entire face, neck, and chest, avoiding eye area.

Step Four: Moisturize***
Use a SkinCeuticals moisturizer as directed by your skincare professional or following the directions on the package

With all these regimes it is recommended that you get advice from a skincare specialist in order to ascertain what is the very best routine for you.

** If you are using a SkinCeuticals Clarifying Clay Masque, apply after cleansing and toning in the evening, once or twice weekly.

*** If you are using a SkinCeuticals corrective cream in the evening, such as Skin Firming Cream or Face Cream, apply it in place of a moisturizer in Step Four.

Susan Posnick Mineral Makeup now available at ID Beauty...

After an exciting and distinguished career painting the faces of models and celebrities like Cindy Crawford, Amber Valetta, Renee Russo, and Diane Lane, professional makeup artist Susan Posnick came face to face with a new challenge— skin cancer. Susan set aside the majority of her work in the film and fashion industry, and changed her focus to developing an innovative product offering substantial sun protection and healthy foundation coverage. Beginning with COLORFLO mineral foundation in 2002, Susan has since created a complete cosmetic line of multi–purpose face, lip, and eye products— essential for simple, modern beauty.

Susan Posnick makes beauty simple for women of all ages and all lifestyles by offering a line of beauty necessities that combine unique formulations with innovative, portable packaging. Whether you’re a world traveler, working woman, a soccer mom, or all of the above, Susan Posnick Cosmetics is the simple solution for women who want to put their best face forward in the least amount of time.

Susan Posnick is unique in that each product is dual ended, so you don't have to buy as many products. Susan Posnick offers solutions for eyes, cheeks, face, lips and lashes. This mineral makeup contains no preservatives, emulsifiers or anything that may irritate skin - so pure you can sleep in them!

COLORFO - Pure mineral foundation with sun protection for all skin tones, for a perfect sheer cover or shimmer.

COLORME - Lush mineral colour for eyes and cheeks.

COLORCORRECT - Cosmetic Pencils for eyes & face. Conceal, Correct & Brighten.

COLORCOATED - Mascara with 3 colour choices on your wand and a 2 in 1 Brow Gel.

COLOREYEDEFINE - Multi purpose Eye Liner & Eye Shadow. Line, Define & Shadow all in one!

COLORFOREVER -  Dual ended Lipsticks with long lasting lip colour that moisturisers & plumps.

Get the 'Sebagh' effect with Dr Sebagh's acclaimed Skincare Products

Jean-Louis Sebagh has been the person developing cosmetics for many famous faces for over 20 years. He was known as the ‘Botox King’ for being one of the first doctors to ever use Botox for cosmetic purposes.  He says, “From the age of six or seven I had a critical eye.  I could see everything that was wrong in a face and wanted to improve it.” 

Dr Sebagh has not only made patients look younger, but also made them look even better than imagined. Using new and exciting anti-aging technology in combination with years of experience, knowledge, and a great eye for what is physically healthy and appealing, Dr Sebagh has been able to bring about a revolution in the skin care industry.  With the launch of a wide variety of skincare products, everyone now has the opportunity to experience the unique ‘Sebagh Effect.’  Each individual product is targeted at a specific body part and for a specific purpose.  These highly targeted formulas prove to be extremely effective and provided a much higher level of anti-aging renewal.

Jean Louis Sebagh founded the skin care brand, Dr Sebagh. He has been known to assist celebrities with cosmetic treatments and enhancements.  He has over 20 years of experience with cosmetic procedures.  Sebagh has more developed his own line of cosmetic products that sells in specific stores like Barneys and Bliss.

Dr Sebagh products focus on anti-aging treatments and skin renewal. His products can be broken down into 4 major categories: High Maintenance Care, Advanced Anti-aging Skin Care, Eye Care, and Oily Skin Care.

The basic concept of skin care formula was discovered by a leading cosmetic surgeon in Europe, Dr. Jean-Louis Sebagh. He learned that scientists had a rare French melon, the company had discovered much more than comparable varieties. This included a first generation of melon antioxidant called superoxide dismutase.

Scientific studies show that this antioxidant prevents the formation of new free radicals (which damage the skin). The use of superoxide dismutase, significantly> The beauty is used to protect the skin against the visible signs of aging, in a profound way.

As seen in infomercials, celebrity spokesperson Cindy Crawford advertises years of firefighting significant benefits for beauty, anti-oxidant used to prevent the skin from a powerful free radical damage. They first visited Sebagh ten years ago, to ask for help their skin. Long hours of travel had taken its toll on her skin. Crawford skin was transformed as aResult of the use of its products and was a spokesman for the line.
 

Increase your lip size without needles

Scientifically proven to increase volume, definition, hydration and condition without the sting!

This niche treatment came from the fear of needles and has been scientifically formulated for women who want to enjoy full provocative lips. Transformulas LipVolume starts working immediately, producing semi-permanent results, so you don’t need to worry about the effects fading away.

Discover the fresh breath sensation for your lips and the secret for fuller, plumper lips, less fine lines, and a more contoured, defined and sensual lip line with an irresistible freshness.